We spend a lot of time reading about and experiencing how great digital media and e-marketing is–and it is wonderful. However, it’s important to keep an eye on the big picture–which should include an integrated marketing strategy. Print is an important driver for other media–especially those online.

According to a United States Postal Service study:

- 8 out of 10 households say they either read or scan print advertsing mail sent to their homes

- 51% of consumers say traditional mail is their preferred method of contact.

- 1 out of 3 households say they made one or more purchases thanks to the advertising mail they received.

According to the Direct Marketing Association’s Insert Council, campaigns combining direct mail and Internet yield up to 25% higher response than Internet alone. In addition print ad inserts prompted 52% of readers to visit advertiser’s websites.

There are many more pertinent factoids regarding the importance of print as part of an effective marketing strategy–if you want to learn more–give us a call at 1-800-274-0016 or email service@hamblincompany.com.