We’ve been expermenting a bit with Twitter lately (everyone else is doing it…) with inconclusive results. To be honest, some of us at Hamblin are quite enthusiastic about Twitter, some of us feel it just isn’t worth all of the buzz.
In a business to business organization with realitively localized customers, such as ours, Twitter is quite frankly probably not the best medium for reaching our targets. That’s not saying that some of our customers aren’t using Twitter. But they probably aren’t highly motivated to seek us out and receive updates about our latest meeting or customer project. They might be more motivated (just guessing here) to receive tweets from CNN, The Wall Street Journal, ESPN, or a favorite celebrity.
Now, perhaps if we had special promotions, sales, or events going on, our tweets might become more relevant. And that’s really the point here, Twitter is one way to reach people–if they’re interested in hearing from you.
The wonderful thing about so many ‘new’ media options is that people can choose what messages and organizations they want to engage with. This is a good thing for businesses and organizations with a cause, too, because if someone opts-in to your communications stream they are much more motivated to listen and respond than those you reach through passive media.
What do you think? Is Twitter worthy of all the buzz?
